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To publish the label, go to Label policies and click Publish label.
Information Protection window
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Click Choose sensitivity labels to publish and pick the label you’ve created earlier. Click Add and Next.
Choose sensitivity labels to publish
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Choose which groups or users should have the label available. Again, click Done and Next.
Publish to users and groups
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Next, you can choose to use various policy settings:
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Users must provide a justification to remove the label or lower its classification.
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Require users to apply the label to their emails and documents.
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Require users to apply the label to their Power BI content.
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Provide users with a link to a custom help page.
Policy settings window
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The next step allows you to apply the default label to documents. If you leave the default None option, users will have the choice to apply the label or use the document without enhanced protection. Two next steps of the wizard let you configure the default labels for emails and Power BI.
Apply a default label to documents window
Apply a default label to emails window
Apply a default label to Power BI content (preview) window
6. Now you can name your label policy and provide a description.
Name your policy window
7. Finally, review your policy. Click Done when everything is set.
Review and finish window
It may take up to 24 hours for the clients to refresh with the new labels.